Mumakore mashoma anotevera, mabhegi edu ekurongedza anoita shuwa kuti tiri munzvimbo yakanaka yekutarisana nechizvarwa chinotevera chevatengi.

Mireniyamu - vanhu vakazvarwa pakati pa1981 na1996 - parizvino vanomiririra chikamu che32% chemusika uyu uye vanga vachinyanya kufambisa shanduko yawo.

Uye izvi zvichangowedzera sezvo, panosvika 2025, vatengi ivavo vachaita 50% yechikamu ichi.

Gen Z - avo vakazvarwa pakati pa1997 na2010 - vakagadzirirwa kuve mutambi akakosha munzvimbo ino, uye vari munzira kumiririra 8% yevatambi. musika wepamusoro pakupera kwa2020.

Vachitaura paPackaging Innovations '2020 Discovery Day, kambani yezvinwiwa zvinodhaka yeAbsolut Company's innovation director weramangwana Niclas Appelquist akawedzera kuti: "Tarisiro yemapoka aya ese emhando yepamusoro akasiyana nezvizvarwa zvakapfuura.

"Izvi zvinofanirwa kuonekwa sezvakanaka, saka zvinopa mukana uye mukana wakawanda webhizinesi."

Kukosha kwekurongedza kwakasimba kune vatengi veumbozha

Muna Zvita 2019, vatengi-centric merchandising chikuva Chekutanga Insight vakaita chidzidzo chine musoro Mamiriro Ekushandisa Kwemutengi: Gen Z Vatengesi Vanoda Kutengesera Kwakasimba. 

Inocherekedza kuti 62% yevatengi veGen Z vanosarudza kutenga kubva kumhando dzakasimba, maererano nezvakawanikwa zveMireniyamu.

Pamusoro peizvi, 54% yevatengi veGen Z vanoda kushandisa imwe yekuwedzera 10% kana kupfuura pazvigadzirwa zvinogara zviripo, izvi zviri izvo zvemakumi mashanu muzana eMireniyamu.

Izvi zvichienzaniswa ne34% yeGeneration X - vanhu vakazvarwa pakati pa1965 na1980 - uye 23% yeBaby Boomers - vanhu vakazvarwa pakati pa1946 na1964.

Saka nekudaro, chizvarwa chinotevera chevatengi vanogona kutenga zvigadzirwa zvine hanya nemhoteredzo.

Appelquest anotenda kuti indasitiri yeumbozha ine "zvese magwaro" ekutungamira pachikamu ichi chehurukuro inoenderera.

Akatsanangura kuti: “Kutarisisa zvinhu zvakagadzirwa nemaoko zvinogadzirwa zvishoma nezvishoma uye nezvinhu zvemhando yepamusoro zvinoreva kuti zvigadzirwa zveumbozha zvinogona kugara kweupenyu hwose, zvichideredza marara uye kudzivirira zvakatipoteredza.

"Saka nekuziva kwakawedzera nezvenyaya dzemamiriro ekunze, vatengi havachadi kubvuma maitiro asina kugadzikana uye vanozosiyana nemhando."

Imwe kambani yeumbozha iri kuita nhanho munzvimbo ino imba yefashoni Stella McCartney, iyo muna 2017 yakachinjira kuita eco-friendly packaging mutengesi.

Kuti izadzise kuzvipira kwayo kuenderera mberi, mhando yakatendeukira kuIsrael yekutanga-up mugadziri uye mugadziri TIPA, iyo inovandudza bio-based, yakazara compostable packaging mhinduro.

Iyo kambani panguva iyoyo yakazivisa kuti yaizoshandura ese maindasitiri akakanda firimu kurongedza kuTIPA plastiki - iyo yakagadzirirwa kuputsa mucompost.

Sechikamu cheizvi, mahamvuropu ekukokwa kwevaenzi kuStella McCartney's zhizha 2018 fashoni show yakagadzirwa neTIPA vachishandisa maitiro akafanana neiyo compostable plastic cast firimu.

Kambani iyi zvakare chikamu chesangano rezvakatipoteredza Canopy's Pack4Good Initiative, uye yakazvipira kuona kuti mapepa-ekurongedza aanoshandisa haasanganisire faibha yakatorwa kubva kumasango ekare uye ari mungozi mukupera kwa2020.

Iyo zvakare inoona iyo yakasimba sosi faibha kubva kuSango Stewardship Council-yakasimbiswa masango, kusanganisira chero yekudyara fibre, kana yakadzokororwa uye yekurima yakasara fiber isingawanikwe.

Mumwe muenzaniso wekusimba mukurongedza kweumbozha iRā, inova mwenje wekongiri wakagadzirwa zvachose kubva pakuputswa uye kudzokororwa tsvina yemuindasitiri.

Iyo tireyi inobata pendant inogadzirwa kubva kune compostable bamboo, nepo yekurongedza yekunze yakagadziridzwa bepa rakagadzirwazve.

Maitiro ekugadzira chiitiko cheumbozha kuburikidza nedhizaini yakanaka yekurongedza

Dambudziko ririkurova musika wekurongedza mumakore anouya ndere kuchengetedza zvigadzirwa zvawo zvine muchetura uchive nechokwadi kuti zvakagadzikana.

Imwe nyaya ndeyekuti kazhinji kurema kwacho chigadzirwa, ndiko kunyanya kutariswa kwacho.

Appelquist akatsanangura kuti: “Ongororo yakaitwa napurofesa wezvepfungwa dzepaUniversity of Oxford Charles Spence yakawana kuti kuwedzera huremu hudiki pazvinhu zvese kubva mubhokisi diki rechokoreti kusvika kuzvinwiwa zvine mutsindo kunoita kuti vanhu vaone zvirimo kunge zvemhando yepamusoro.

"Zvinotokanganisa maonero atinoita hwema, sezvo tsvakiridzo yakaratidza kuwedzera kwe15% kwekunhuhwirira kunonzwisisika apo semuenzaniso mhinduro dzekugeza maoko dzakaiswa mumudziyo unorema.

“Iri idambudziko rinonyanya kufadza zvevagadziri, tichifunga kuti nguva pfupi yadarika yakanangana nekurerutsa uye kubvisa kurongedza kwechigadzirwa pese pazvinogoneka. "

Kuti zvigadzirise izvi, vaongorori vakati wandei vari kuyedza kuona kuti vangashandisa here mamwe manzwi akadai seruvara kuti vape pfungwa yehuremu hwekurongedza kwavo.

Izvi zvinodaro nekuti ongororo dzakapfuura makore dzakaratidza kuti zvinhu zvichena neyero zvinonzwa kureruka pane zvitema kana zvitsvuku zvehuremu hwakaenzana.

Sensory kurongedza zviitiko zvinoonekwa zvakare seyakasarudzika, nekambani imwe iri kuita zvinoshamisa munzvimbo ino iri Apple.

Iyo tech kambani inozivikanwa neyakajairwa kugadzira yakadaro yekunzwa ruzivo nekuti inoita kuti kurongedza kwayo kuve kwehunyanzvi uye kutaridzika kukwezva sezvinobvira.

Appelquist akatsanangura kuti: "Apple inozivikanwa nekugadzira kurongedza kuti ive yekuwedzera tekinoroji mukati - yakatsetseka, yakapusa uye inonzwisisika.

"Tinoziva kuti kuvhura bhokisi reApple chiitiko chechokwadi - inononoka uye haina musono, uye ine yakazvipira fan base.

"Pakupedzisira, zvinoita sekunge kutora nzira yakazara uye yakawanda-sensory kune iyo dhizaini yekurongedza inzira yekumberi mukugadzira ramangwana redu reumbozha rekurongedza zvinobudirira. "